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Feed

Feed
1. Fostering Goal

A professional who implements the STP strategy through livestock market analysis and customer need identification, and achieves their goals of reaching established strategies by introducing, implementing, and receiving feedback on policies that comprise the 4P marketing factors

2. Job Description

The meat processing marketing job involves tasks such as market analysis, policy establishment, new product launching, livestock specialization education, and model proposal. Details for each task are as follows.

  • Market analysis: livestock industry outlook analysis, identify major customer issues
  • Policy establishment: market research and analysis, STP strategy, conduct campaigns
  • New product launching: identify customer needs, concept setting, naming
  • Livestock specialization education: prepare teaching plans by livestock type, education plan, conducting education
  • Model proposal: propose livestock models
3. Requirements
  1. 1) Knowledge
    Livestock types, sales knowledge, major issues in the market, product knowledge, farm operation knowledge
  2. 2) Skills
    PEST, SWOT analysis, STP, 4P mix, presentation skills
  3. 3) Attitude
    Analytical, observant, customer orientated, leadership

Meat distribution

Meat distribution
1. Fostering Goal

A professional who plans strategies and tactics, and conducts marketing to improve added-value from a 4P perspective based on customer needs, or improves brand awareness.

2. Job Description

The meat distribution marketing job involves tasks such as new product development, channel integrity establishment, marketing standard price system, support various promotions, and business plan establishment. Details for each task are as follows.

  • New product development: develop products with customer value, strategy establishment and management for existing/new products
  • Channel integrity establishment: provide suggestions to improve the integrity of core channels, new channel market research
  • Marketing standard price system: maintain the standard price system, set new product price
  • Support various promotions: provide advertising/promotion ideas, provide support system ideas and process implementation, conduct internal and external events
  • Business plan establishment: major sales indicators, business plan and detailed execution methods establishment, 3C analysis
3. Requirements
  1. 1) Knowledge
    Product history, understanding of the business structure by channel, understanding of pricing structure and profit structure, brand marketing
  2. 2) Skills
    New product launching planning, value distribution analysis, financial analysis, market situation analysis, marketing budget operations
  3. 3) Attitude
    Creative thinking, analytical, passionate, accurate, fastidious

Meat processing

Meat processing
1. Fostering Goal

A professional who takes the lead in decision-making and execution of policies, marketing strategies, new product development and sales, and profit management, following the mid-to-long term business strategy while understanding the business structure.

2. Job Description

The meat processing marketing job involves tasks such as sales/marketing policy establishment, business planning, new product launching, sales management, and profit management. Details for each task are as follows.

  • Sales/marketing policy establishment: provide policy standards following the sales and marketing strategy
  • Business planning: marketing strategy establishment, business planning
  • New product launching: market analysis, customer needs identification, concept development and direction establishment
  • Sales management: understanding the current market situation, promotion planning
  • Profit management: profit analysis and management by product(price increase, discontinuation, production cost improvement)
3. Requirements
  1. 1) Knowledge
    Meat processing industry structure, global information, market trends, development theory, meat processing product manufacturing process, product characteristics, competitor status, cost structure
  2. 2) Skills
    Strategy establishment, planning, competitor analysis, promotion strategy, profit structure analysis
  3. 3) Attitude
    Creative thinking, execution, accuracy, fastidious
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